Who Are We?

Theme Fusion is not your average “here today, gone tomorrow” graphic design company. We are a creative design firm of creative and technical thinkers, writers, artists, planners. and dreamers who have invested our careers (even our childhoods) to observing and being inspired by the world around us. Decades have been spent working every aspect of theme design and production for the theater, playground, and entertainment industry. Wether you dream of a magical themed environment, a beautiful logo, or an incredible animated video, we are dedicated to making your vision come to life with energy and enthusiasm.

Connect with Us

  • 423-380-9262
  • 3505 Adkisson Drive, Cleveland, TN 37312
  • joe@themefusion.com

Joe McCullough

Creative Director My life is based on a true story” Joe McCullough, owner and Creative Director of Theme Fusion, started designing at age 7 when it was clear that even mixed tapes deserve cover art. From humble beginnings with Sharpies and colored pencils, his design aesthetic advanced and led to a Graphic Design degree from Savannah College of Art and Design, then a 14 year career as an art director for print and publishing clients before discovering the wonderful world of themed entertainment. Joe designed for several small to mid-sized theme contractors before starting Theme Fusion as a way to continue working as a designer while adding a high quality construction and fabrication process to create a total package that would WOW clients and their customers.    

How can we help you?


We provide museum quality creative environments for educational, entertainment, and professional venues through intentional design and authentic themed environments. So, how can we best serve you?


1. We can design, build, manage, and install your entire project start to finish.

We can design the project and recommend up to three qualified vendors for your review.

We can advise and guide your decision making process as a third party consultancy to help you avoid money pits with your design and build team.

So, how does it work?

How It Begins  

Step 1: Pre-Design

1. Tell us about yourself. We want to know all about you and your company. 2. We will visit your location, take pictures, and get information and measurements. 3. We will then re-create your property on our computers and gather ideas. 4. Your turn! We will share our ideas with you and you choose what you'd like us to refine and polish.

Step 2: Design Document

1. An Art Review Book is created which displays the basic artwork for all parts of your project based on the updated ideas you chose previously. 2. Based on your feedback, a second version of the Art Review Book is created. 3. Once approved, digital drawings are created of the design and small informational details are addressed. The Art Review Book, Digital Drawings, and Details combine to form your final Design Document.

Step 3: Estimates and Focus

1. Using the final Design Document as reference, we get you an estimate for the project. 2. Now the powers in your hands. Armed with a complete Design Document and it’s companion price estimate, you to decide where you’d like to focus your funds. We’re here to help you fulfill your goals, not the other way around.

Step 4: Building and Installation

1. Your project will be built to high standards and installed by your deadline. You’ve turned what you only imagined into reality. Time to show it off!



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Our priority is simple, it's you. We want to take your dreams and turn them into reality.